Global Dollar Network and Global Dollar (USDG) each have their own set of brandmarks and rules.
The "G" mark appears in both as it represents our coin, its stability, global thinking and forward momentum.
Global Dollar Network
The logo is the most recognizable asset and should be at the forefront of all communications.
Colorways
For clarity and recognizability the Global Dollar logo should only appear in these color combinations. The logo is always seen in our black or off-white colors.
G Brandmark
The G brandmark can be used on it’s own. It works well when used large.
GDN Wordmark
Only use when the G brandmark is used elsewhere in the same layout.
Global Dollar (USDG)
USDG has its own brandmark. It is always seen in our primary green on green colorway. It should be used when the focus is on USDG, not the network. The reversed mark is rarely used as it should only appear on the dark green background.
Clear Space
Ensure the marks have enough clear space around them by following these guides. If in doubt, always opt for more clear space. These rules apply to both Global Dollar and USDG logos.
Clear space, G Mark
Clear space, logo
Partner Lockup
Use this spacing when placing the brandmark next to a partner.
Misuse
It’s important that the brandmarks are used consistently. Here are some things to avoid to ensure they always look their best.
The color palette gives the brand a strong sense of consistency across all applications. The way that colors are used delineates the difference between Global Dollar Network and USDG communications.
Brand Palette
Global Dollar Network at its core is a black and white brand. Off-white and black are the colors that should appear most often. USDG Green and Dark Green are used as accent colors within the GDN brand but become leading colors for USDG communications.
Color Usage, GDN
Follow these percentages as a guide for color usage within GDN brand collateral. As a general rule, USDG Green should appear as accents only.
40%
Off-White
Can be used for:
Backgrounds, type, headers, brandmarks
40%
Black
Can be used for:
Backgrounds, type, headers, brandmarks
15%
USDG Green
Can be used for:
Accents, backgrounds occasionally
5%
USDG Dark Green
Can be used for:
Backgrounds occasionally
Color Usage, USDG
Color usage for the USDG Token includes more green as it reflects the colors within the token and allows communications to be differentiated from the parent brand.
25%
Off-White
Can be used for:
Backgrounds, type, headers, brandmarks
25%
Black
Can be used for:
Backgrounds, type, headers, brandmarks
25%
USDG Green
Can be used for:
Backgrounds, type, headers, USDG marks
25%
USDG Dark Green
Can be used for:
Backgrounds, type, headers, USDG marks